LiftPoint Marketing is a full-service marketing consultancy dedicated to helping organizations achieve sustainable growth and measurable results. We combine strategic insight, disciplined execution, and industry expertise to deliver marketing solutions that align with business objectives and drive performance.
Our approach is rooted in four core principles:
Every engagement begins with a comprehensive understanding of your business goals, market dynamics, and customer needs.
We design and implement marketing programs that unify brand strategy, media planning, digital execution, and analytics into one cohesive framework.
We manage resources, timelines, and budgets with precision, ensuring that campaigns are delivered efficiently and effectively.
Success is measured by results. We provide transparent reporting, actionable insights, and continuous optimization to maximize return on investment.
At LiftPoint Marketing, we partner with organizations to create marketing programs that not only elevate brand visibility but also strengthen sales alignment, enhance customer engagement, and deliver measurable impact. Our role is to ensure your marketing efforts are purposeful, consistent, and scalable — building long-term value for your business.
At LiftPoint Marketing, we partner with organizations to create marketing programs that not only elevate brand visibility but also strengthen sales alignment, enhance customer engagement, and deliver measurable impact. Our role is to ensure your marketing efforts are purposeful, consistent, and scalable — building long-term value for your business.
Campaigns that connect. Design that converts.
Ad campaigns, brochures, and digital assets are developed to capture attention and strengthen brand identity. Website updates and UX enhancements ensure every visitor experiences a polished and engaging online presence.
Smarter media. Stronger reputation.
Media buys are optimized for reach and ROI, while co-op funds are managed with precision. PR campaigns, community outreach, and proactive review management build credibility and protect reputation.
Seamless processes. Better experiences.
BDC operations are aligned with marketing strategies to improve lead flow and conversion. CRM systems are streamlined, and secret shopping programs identify opportunities to enhance customer experience.
Driving demand. Delivering growth.
Targeted campaigns drive acquisition, while loyalty programs and personalized marketing boost retention. Marketing and sales remain tightly aligned to ensure measurable results.
Streamlined partnerships. Maximized value.
Vendor relationships and partnerships are managed for efficiency, accountability, and brand consistency. OEMs, media outlets, and stakeholders are engaged to ensure impactful campaigns and stronger market positioning.
Data that speaks. Insights that drive.
KPIs are defined, tracked, and reported with clarity through custom dashboards and detailed insights. Data-driven recommendations fuel continuous optimization and stronger ROI.
Optimized for today. Ready for tomorrow.
Google Business Profiles and listings are fully optimized to improve rankings, engagement, and AI-driven discoverability. Regular updates, keyword strategies, and review management strengthen credibility across platforms.
Every dollar accounted for. Every dollar maximized.
Co-op budgets are allocated, tracked, and reimbursed with full compliance. Direct OEM coordination ensures funds are used efficiently to maximize marketing impact.
Consistent presence. Creative storytelling.
Social channels are managed with engaging content strategies, custom photography, and video tailored to your brand. Consistency and creativity drive authentic audience connections.
Targeted ads. Tangible results.
Paid campaigns are executed across Facebook, Instagram, LinkedIn, and TikTok with precise targeting. Real-time monitoring and optimization ensure maximum reach, conversions, and ROI.
Found locally. Seen everywhere.
Local search rankings are strengthened thro/ugh synchronized GBP, SEO, and listings management. Optimization strategies extend to AI-driven platforms like Google SGE and ChatGPT for next-generation visibility.
Accurate listings. Cohesive presence.
Business listings on platforms such as Autotrader, CarGurus, and Yelp are audited and updated for accuracy. Inventory, pricing, and integrations are managed to keep digital presence consistent and reliable.
Accountable vendors. Effective spend.
Search marketing vendors are monitored for performance, budget efficiency, and alignment with goals. Expert oversight ensures campaigns remain cost-effective and results-driven.
At LiftPoint, we know growth doesn’t happen in silos — it happens through collaboration. That’s why we partner with trusted industry experts or integrate directly with your team, ensuring every campaign is not only well-executed but also built to perform. Our approach combines fresh ideas, proven tactics, and a commitment to flawless delivery that keeps your brand moving forward.
We provide the vision, leadership, and oversight to align every effort with your business goals. From strategy to implementation, we bring clarity and consistency at every stage of the process. Whether we’re leading your in-house teams, coordinating with preferred vendors, or tapping into our network of top-tier partners, our focus remains the same: creating momentum, maximizing impact, and driving measurable success.
Erin Williamson, a seasoned automotive and multi-industry marketing executive, has built LiftPoint Marketing into a powerhouse agency focused on driving measurable growth for dealerships and service-based brands.
As Founder, President, and CEO of LiftPoint Marketing, Williamson has transformed her decades of leadership experience into a firm designed to bridge the gap between high-level strategy and hands-on execution, helping businesses achieve better performance from every marketing dollar they invest.
“Erin has made a huge impact at all my dealerships,” said Brett Sutherlin, Dealer Principal and long-time industry partner. “The lift we have gotten in SEO is beyond anything I’ve seen. She broke the algorithm and we now dominate AI Search on Google and ChatGPT. Her vendor-management skills are second to none — we get double the traffic for half the spend.”
A Career Built on Strategy and Results
Williamson’s journey into marketing began with a passion for creative storytelling as a graphic designer—an experience that gave her a sharp eye for how visuals influence consumer decisions. Her curiosity and talent for connecting creativity with data-driven strategy propelled her into marketing leadership roles across multi-location dealership groups, healthcare brands, and service companies.
In the automotive sector, she rose to Chief Marketing Officer and senior director roles, unifying brand messaging across dealership networks and leading integrated strategies that increased market share, improved lead generation, and delivered strong returns on marketing investments.
Her leadership style is described by colleagues as both strategic and inspiring.
“Erin is one of the most valuable people I have ever worked with — powerful, knowledgeable, and accountable,” said Ana Silva, a former teammate. “She assumed a leadership role, inspiring and motivating her colleagues. She always found a way to succeed under deadline pressure — and did it with a smile.”
Founding LiftPoint Marketing
Motivated by the need for businesses to access CMO-level expertise without the cost of a large in-house team, Williamson launched LiftPoint Marketing. Her vision was to create a company that integrates strategy, analytics, creative development, media planning, and BDC alignment to help brands achieve clarity, efficiency, and measurable ROI.
Under her leadership, LiftPoint Marketing has become a trusted growth partner for clients seeking to modernize their digital presence, optimize vendor relationships, and ensure consistency in customer experience across every channel.
Education That Built the Foundation
Williamson holds a Bachelor of Science in Marketing Management from Florida State University, where she was active in Alpha Kappa Psi and served as Philanthropy Liaison. She also earned an Associate of Science in Marketing, graduating cum laude from Johnson & Wales University, where she participated in Collegiate DECA and the Delta Epsilon Chi Collegiate Ambassador Team.
These academic achievements gave her a strong grounding in strategic thinking, leadership, and competitive marketing practices, which became the cornerstone of her executive approach.
Leading With Purpose
Today, as President and CEO of LiftPoint Marketing, Erin Williamson brings together creativity, data-driven decision-making, and a collaborative leadership style to deliver results for her clients. Her reputation for “breaking the algorithm” in SEO and AI-powered search performance, doubling traffic while cutting costs, and inspiring high-performing teams reflects her commitment to redefining what modern marketing leadership can achieve.
Bachelor of Science in Marketing Management
Florida State University
2002-2004
Associates Degree in Marketing and Communications
Johnson & Wales University
1999-2002
Uniquely qualified through education and experience in the following:
Phone: (954) 605-8833
Email: erin@liftpointmarketing.com
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