We deliver comprehensive solutions that drive success.
Our Digital Solutions are designed to transform your business through innovative technology and data-driven strategies. We offer comprehensive services that optimize user experience, enhance brand presence, and drive measurable results.
We bring your brand vision to life through innovative design and compelling content. We craft tailored marketing materials, from digital assets to print, that engage your audience and drive results.
Through strategic planning, innovative solutions, and data-driven insights, we drive measurable results. We ensure every campaign and project we undertake delivers tangible value, maximizing ROI and long-term success.
We design impactful ad campaigns, create high-quality promotional materials like brochures and digital assets, and manage website updates to ensure optimal user experience and functionality.
We optimize media buys, manage co-op funds, and execute PR and community outreach to boost brand credibility. Additionally, we enhance reputation through proactive review management and customer engagement.
We align BDC operations with marketing strategies, streamline processes through CRM updates, and perform secret shopping to improve customer experiences and efficiency.
We drive demand and increase customer acquisition through targeted strategies while boosting retention with loyalty programs and personalized marketing. By aligning marketing efforts with sales objectives, we ensure measurable results and sustained growth.
We streamline vendor relations to improve operational efficiency and communication while collaborating with OEMs, media outlets, and other stakeholders to ensure consistent branding and impactful campaigns. Additionally, we negotiate and manage partnerships to deliver value-driven results.
We define KPIs and develop systems to effectively monitor performance, providing actionable insights through detailed monthly and annual reports. By leveraging data-driven strategies, we optimize campaigns to enhance ROI and drive better results.
We optimize your Google Business Profile and other key listings to increase visibility, improve local search rankings, and enhance AI-driven search results. This includes full profile setup, keyword integration, regular updates, post management, and review strategies to boost engagement and credibility across platforms. Additionally, we ensure business listings are fully optimized for AI-driven searches, including ChatGPT-powered results.
We handle co-op fund allocation, compliance with OEM requirements, and reimbursement tracking to maximize your marketing budget. Our expertise ensures efficient fund utilization and seamless coordination with OEMs to get the most value from co-op programs.
We develop and execute organic social media strategies, creating consistent, engaging posts that reflect your brand’s voice and drive audience interaction. If needed, we can also manage all photography and videography as an added service to enhance your social media presence, ensuring high-quality, visually compelling content tailored to your brand.
We develop and manage paid social media campaigns across Facebook, Instagram, LinkedIn, and TikTok, ensuring your brand reaches the right audience with data-driven ad strategies, optimized budget allocation, and performance tracking to maximize ROI.
We streamline vendor relations to improve operational efficiency and collaboration while working with OEMs, media outlets, and key stakeholders to maintain brand consistency and impactful campaigns. Additionally, we negotiate and manage partnerships to ensure value-driven outcomes.
We optimize business listings to ensure visibility in AI-driven searches like Google SGE and ChatGPT-powered results. By synchronizing GBP, website SEO, and third-party listings, we improve rankings and online discoverability.
We audit and update third-party platforms (Autotrader, CarGurus, Yelp, etc.), ensuring accurate inventory, pricing, and business details. We also manage integrations to align with your digital marketing strategy for a cohesive online presence.
We provide strategic oversight of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) efforts, ensuring that campaigns align with business goals and deliver maximum ROI. While we do not directly manage these services, we work closely with your chosen vendors to monitor performance, identify areas for improvement, and recommend optimizations. Our role includes budget oversight, performance tracking, and providing expert guidance to ensure your digital marketing efforts are cost-effective and deliver measurable results.
We recognize the value of collaboration to achieve exceptional results. For specialized services, we work closely with trusted industry partners or seamlessly integrate with your existing teams to ensure the highest quality execution.
Our role is to provide strategic leadership, oversee implementation, and ensure all efforts align with your business goals. Whether managing established teams, coordinating with preferred vendors, or recommending expert partners, we deliver comprehensive solutions that drive success.
Dynamic and highly effective executive marketing professional with deep expertise in digital marketing and extensive experience across consumer product and service sectors. My strengths lie in strategic planning, in-depth qualitative and quantitative research, interactive marketing, and creative development, alongside media planning and buying, database and direct marketing, public relations, sales promotion, and visual merchandising.
I have consistently demonstrated an ability to lead creative initiatives in collaborative team settings. With a strong command of digital channels, I excel at driving brand awareness, fostering customer engagement, and propelling business growth.
Chief Marketing Officer
Sutherlin Automotive Group
01/2024 – Current
Director of Marketing
HGreg.com
11/2018 – 01/24
Director of Marketing
Schumaker Automotive Group
06/2017 – 11/2018
Director of Marketing
All Smiles Dentistry
2015 – 2017
Sales & Marketing Director
B&R Industries
2006 – 2015
Bachelor of Science in Marketing Management
Florida State University
2002-2004
Associates Degree in Marketing and Communications
Johnson & Wales University
1999-2002
Uniquely qualified through education and experience in the following:
– Marketing Strategy
– Public Relations
– Demand Generation
– Media Planning & Buying
– Creative Development
– Executive Communication
– Team Building & Leadership
– Corporate & Vendor Partnerships
– Branding & Advertising
– Digital Marketing
– Marketing Automation Systems & Digital Solutions
– Product & Service Market Expansions
– Qualitative and Quantitative Metrics & Measurement
– Digital Segmentation
– Budgeting & Forecasting
Phone: (954) 605-8833
Email: erin@liftpointmarketing.com
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